Trademark
Innovation
Proving IP 2019: Proving Consumer Perception
Season 1 Episode 3
Proving Consumer Perception: What are the best ways to test what consumers and users perceive about a work and how it is being positioned in the market?
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Episode Notes
Featuring David Bernstein (Debevoise & Plimpton), Graeme Dinwoodie (Chicago-Kent College of Law), and Johanna Schmitt (Kirkland & Ellis), moderated by Barton Beebe (NYU Law).